About us

William Santalla is the founder of Prime SW, bringing solid expertise in B2B sales and industrial services. Over the years, he has partnered with clients across diverse sectors, delivering tailored solutions and building a strong understanding of complex sales environments.

With this experience, Prime SW understands the real challenges companies face when expanding into new markets.

Based in Chicago, we combine deep knowledge of the US business landscape with a European perspective to provide practical, hands-on solutions.

At Prime SW, our mission is to help French companies successfully establish, grow, and thrive in the American market.

Gallery

Our journey in bridging cultures

Connecting French Businesses in Chicago

What a French company needs to know before establishing itself in the United States (FR version)